Different? Well, you get to pre-order and get involved BEFORE the album is even totally finished and on the shelves. Before the press and radio make up your minds about it, you become integral to it rather than just a consumer.
Why is it new? Its a new company called Pledge that are doing very well with this kind of thing (with bands like the lovely Summer Camp and Emmy the Great) and quite simply is nothing like how we have done anything before.
Exciting? Yes. We have found that there are a lot of ways we can do things that are not in the usual album campaign checklist, ways that we get to interact and communicate with you which would not normally be possible.
How does it work?
Well, we work out how much money we need to raise to release the record (making and pressing the record and all that jazz) and then we ask you to Pledge for the album. When we reach the target we release all the pledges and we go about releasing the album into your homes.
As a Pledger you will receive regular updates with all our adventures on this, with video diaries, video from the studio, demo versions of the songs, rehearsal audio, journal entries and general nonsense. This will be an exclusive club for us and you the people who get involved with the campaign by Pledging.
So go here
(Oh and one extra thing, the first 50 pledgers will recieve free tickets to a Japanese tv show gig that we are doing in London this month!)
Toby, Finn, David, Riley